Brand kit · Logo guidelines

Step into a story.

How the Orphos logo behaves in the wild — the marks, the colour, the breathing room, and the lines we don’t cross. Grab the files you need below.

↓  Download assets
Version0.1 — working draft
Primary typeTiempos Headline
The markThe nightingale O
01

The two marks

Orphos has one logo expressed two ways. Which you reach for depends only on space and context.

Primary — the wordmark

Orphos, in full

The default and the anchor. Use it the first time Orphos appears on any surface, and anywhere there’s room to read it: site headers, hero screens, marketing, decks, email, print, the splash screen.

Secondary — the O

The nightingale O

Our shorthand once Orphos is known. Use it where the word won’t fit or isn’t needed: the app icon, favicon, social avatar, loading states, a watermark, a stamp on merch.

02

Download the logo

Pick the mark, the colour and the format. SVG is vector with a transparent background, PNG is hi-res and transparent, and PDF is print-ready on the correct brand artboard. Black and grey are for light backgrounds; white and amber are for dark.

↓  Download everything (.zip)
The wordmark
The nightingale O
03

Approved colourways

Five versions, no more. Each logo is always two tones — one ink, one knockout — and the bird is the knockout, never coloured on its own.

PrimaryNear-black on ivory
ReversedIvory on near-black
AccentAmber on near-black
MonoBlack & white
GreyscaleSingle grey
The OTravels in the same set
04

Colour palette

The logo lives inside the brand palette — the candlelit door against the dusk.

Amber

#C89A4A
Primary accent — the glow. Logo ink on dark only.

Twilight indigo

#1E2A4A
Secondary. The dusk the door opens onto. A safe dark ground.

Near-black

#0D0D12
Primary ground — warm, not cold. Logo ink on light.

Ivory

#F2ECE0
Warm light / text. Logo ink on dark. Never pure white.
05

Clear space & padding

Give the logo room to breathe — it’s a door, not a sticker. The measuring unit is the O itself, so the rule scales at any size without maths.

Unit = the O
  • a
    Wordmark: keep clear space of at least half an O on every side — a full O is better. Nothing (text, edges, other logos, imagery) enters that zone.
  • b
    The O alone: keep at least a quarter of its own height clear on all sides.
  • c
    App / favicon tiles: the O sits centred with roughly 26–30% padding inside the tile — already built into the icon files.
  • d
    Clear space is the minimum, not the target. When in doubt, give more.
06

Minimum sizes

Below these, the nightingale closes up and legibility goes. Never scale past the floor.

Wordmark · comfortable
≥ 180 px / 36 mm wide
Wordmark · minimum
140 px / 28 mm wide
O · minimum
32 px (keeps the bird)
O · favicon floor
16–24 px (bird = a notch)

At 16 px the nightingale’s detail collapses to a suggestion — fine for a favicon, but prefer 24 px+ wherever the platform allows. Always scale proportionally; never set a fixed height that distorts the width.

07

Backgrounds & contrast

Pick the colourway by contrast, not by mood. The one trap: amber is a light tone — it only works on the dark.

Do · amber on near-black
Do · ivory on twilight
Do · near-black on ivory
Don’t · amber on light
Don’t · on amber / gold
Don’t · on red / hot orange
08

Misuse

The logo ships finished. Don’t redraw it — and, by your own rule, keep it crisp: no glow, no shadow, no gradients, no outlines.

Don’t stretch or condense.
Don’t squash or distort proportions.
Don’t rotate or tilt the mark.
No glow, shadow or gradient — keep it flat.
Don’t place on busy / low-contrast grounds.
Don’t recolour off-palette or tint the bird alone.
09

Layout principles

Where it sits, and which mark does the job. The icon files are pre-built for the common tiles.

App icon
Social avatar
Favicon
10

Asset index

Everything available on this page, and where it lives.