Brand kit · Logo guidelines · brand.orphos.app
How the Orphos logo behaves in the wild — the marks, the colour, the breathing room, and the lines we don’t cross. Grab the files you need below.
↓ Download assetsOrphos has one logo expressed two ways. Which you reach for depends only on space and context.
The default and the anchor. Use it the first time Orphos appears on any surface, and anywhere there’s room to read it: site headers, hero screens, marketing, decks, email, print, the splash screen.
Our shorthand once Orphos is known. Use it where the word won’t fit or isn’t needed: the app icon, favicon, social avatar, loading states, a watermark, a stamp on merch.
Pick the mark, the colour and the format. SVG is vector with a transparent background, PNG is hi-res and transparent, and PDF is print-ready on the correct artboard. Black goes on light, white goes on dark, and crimson goes on light only.
Three, and only three. The logo is always one solid colour with the lamp and counters knocked out — never split or multi-toned.
Crimson (#DC143C) is the accent and goes on light grounds only — never on black or dark. There is no grey version.
The whole system is three colours. No secondary palette, no tints, no grey.
Give the logo room to breathe. The measuring unit is the O itself, so the rule scales at any size without maths.
Below these, the lamp closes up and legibility goes. Never scale past the floor.
At 16 px the lamp’s detail collapses to a suggestion — fine for a favicon, but prefer 24 px+ wherever the platform allows. Always scale proportionally; never set a fixed height that distorts the width.
Pick the colourway by contrast. The one firm rule: crimson is for light grounds only.
The logo ships finished. Don’t redraw it — and keep it crisp: no glow, no shadow, no gradients, no outlines.
Where it sits, and which mark does the job. The icon files are pre-built for the common tiles.
Everything available on this page, and where it lives.
